California class action alleges that 60% of Match.com profiles are either fake or belong to inactive users

A class action filed in the United States District Court for the Northern District of California alleges that "upwards of 60%" of profiles found on Match.com are either fake, fraudulently posted by spammers, or identify inactive users.  The suit alleges that Match benefits from the artificially inflated number of users because the artificially high number induces users to join the site and pay monthly subscription fees.  The petition alleges false advertising, negligent misrepresentation, money had and received, unjust enrichment, violations of California's Unfair Competition Law, and breach of implied covenant of good faith and fair dealing.  The petition also alleges that Match overbills and places unauthorized charges on the credit card accounts of subscribers.  For more information, please see Kristy Gamayo v. Match.com, LLC, C11-00762.  And you can view a copy of the petition here.